‌1. Soft and smooth to touch.‌
‌2. Slightly resistant to tearing when pulled, not easily ripped.‌
‌3. No powdering when vigorously rubbed dry.‌
‌4. Natural white tone—pleasingly soft, not overly bright or glaring.‌

‌Toilet paper is used daily. These two words on the packaging make a big difference in material—don’t get fooled!‌
‌5. Packaging must clearly state the raw material as [virgin wood pulp] or [100% pure wood pulp], with 100% content.